Masterly, Monum in Italy

Masterly-Milano
Photo Palazzo Francesco Turati. Project Masterly-The Dutch in Milano by Uniquole
(www.masterly.nu)

Following the example of Meesterlijk, the main design and artisans’ fair in Amsterdam, Masterly will be organised in Milan next April. This fair also focuses on design and artisanship, and the presentations will follow the motto ‘The Dutch in Milano’, a direct reference to the established concept of Dutch Design. Monum have been invited to participate, and we are honoured to do so. To be able to represent the Netherlands with our design is fantastic, especially with our two innovative urns.

Masterly, the Dutch in Milano connects to – or rather, is part of – the international furniture and design fair Salone del Mobile ‘16. This is a leading fair that attracts visitors from all over the world. Many visitors combine the fair with the countless activities in the city centre of Milan. It is a true festival of meet and greet. For that purpose, the curator of Masterly, Nicole Uniquole, has organised the show to be held in the beautiful Palazzo Francesco Turati in the 5VIE art and design district, the hot spot of Milan. There will be plenty of press attraction, support of the Dutch embassy and IT Chamber of Commerce for the matchmaking programme.

All in all, it is impressive to be a part of this, and it is the perfect opportunity to reach an international audience with Monum urns – an audience that is actively looking for new things and innovations. I can’t wait to see the response to Urn B’amboo and Urn S’tone. If it would be in line with the appreciation at Meesterlijk, I will be very happy indeed and Cora and I will be wandering through Milan with a big smile. Salute!